Fort Lauderdale, Fla. – October 27, 2025 – Engage PEO, a leading professional employer organization providing HR outsourcing solutions to small and mid-sized businesses across the U.S., today announced that Julie Connelly has joined the company as regional vice president of sales, Northeast. Connelly will lead Engage’s continued expansion in the region, supporting insurance broker partners and employers seeking expert HR support in one of the nation’s most complex regulatory environments.
“Employers in the Northeast manage some of the most complicated compliance environments in the country, often with employees across several states,” said Jay Starkman, CEO of Engage. “Engage helps them stay ahead of that complexity, from payroll and HR compliance to new challenges like AI in the workplace. Julie brings the experience and leadership to help us continue that mission. We’re excited to welcome her to the Engage team as we strengthen our presence across the region.”
Connelly joins Engage with more than 15 years of B2B sales experience and four years in sales management, including extensive expertise in the PEO and HR services industry. Most recently, she served as a district manager for a large national PEO. Over her tenure, Connelly qualified multiple times for national performance recognition awards and mentored several top-producing sales representatives. Earlier in her career, Connelly held sales and leadership roles with major HR and payroll providers, consistently exceeding growth targets and building lasting relationships with brokers and clients.
The Northeast market is diverse, fast-moving, and highly regulated. Employers here need partners who can deliver clear, practical guidance,” said Connelly. “Engage has built its reputation on that strength, especially with its team of licensed employment attorneys serving as HR consultants. I’m excited to expand Engage’s reach and help more businesses and brokers across the region access our high level of service.”
About Engage
Engage PEO delivers comprehensive HR solutions to small and mid-sized businesses nationwide, sharpening their competitive advantage. Comprised of the industry’s most respected veteran professional employer organization executives, certified HR professionals, and attorneys, Engage PEO provides hands-on, expert HR services and counsel to help clients minimize costs and maximize efficiency for stronger business performance. The company’s superior service offering includes a full range of payroll technology and tax administration, employer compliance, health and workers’ compensation insurance products, advanced technology, and risk management services as part of an extensive suite of HR services.
Engage PEO was among the first PEOs awarded the Certified Professional Employer Organization (CPEO) designation by the Internal Revenue Service (IRS), ensuring greater benefits for small and mid-sized businesses such as tax advantages and financial protections. Engage PEO is also accredited by the Employer Services Assurance Corporation. Engage PEO was named to Inc. magazine’s list of the 5000 fastest-growing companies nine times since 2016. For more information on Engage PEO, visit www.engagepeo.com.