Press Releases

Engage PEO Sales Team Continues Expansion in the West

Lee Goodman joins as Vice President of Sales - Arizona

Fort Lauderdale, Fla. – August 06, 2021 – Engage PEO, a leading professional employer organization providing HR outsourcing solutions to small and mid-sized businesses across the U.S., today announced the addition of Lee Goodman to the company’s growing sales team in the West. As Vice President of Sales for Arizona, Goodman will work with referral partners to introduce Engage’s superior HR and benefits solutions to more businesses across the region and nationally, focusing on hospitality and manufacturing groups, among others.

A long-time Arizonian and PEO industry veteran, Goodman brings close to three decades of business development experience to Engage. Goodman previously served in various senior sales and regional management roles, including for three national PEOs.

Goodman is the fourth sales executive added to Engage’s team since June when the company announced its plans to grow its sales presence in Arizona, Colorado, and California.     

“HR services are in high demand. With so many opportunities to seize upon, we are focused on building our bench strength in the West,” said Jay Starkman, chief executive officer of Engage PEO. “In PEO, it’s all about earning the trust of your clients and referral partners, and Lee has 25 years of experience building relationships with insurance brokers and their clients in Arizona. We are excited to welcome him to the sales team.”  

Goodman earned a Bachelor’s in sales and marketing from Bowling Green State University and is based in Phoenix.

About Engage PEO

Engage PEO delivers comprehensive HR solutions to small and mid-sized businesses nationwide, sharpening their competitive advantage. Comprised of the industry’s most respected veteran professional employer organization executives, certified HR professionals, and attorneys, Engage PEO provides hands-on, expert HR services and counsel to help clients minimize cost and maximize efficiency for stronger business performance.  The company’s superior service offering includes a full range of health and workers’ compensation insurance products, payroll technology and tax administration, risk management services, and advanced technology as part of an extensive suite of HR services. Engage PEO was awarded the designation of Certified Professional Employer Organization (CPEO) by the Internal Revenue Service (IRS), ensuring greater benefits for small and mid-sized businesses such as tax advantages and financial protections. Engage PEO is also accredited by the Employer Services Assurance Corporation. Engage PEO was named to Inc. magazine’s list of the 5000 fastest-growing companies every year since 2016. For more information on Engage PEO, visit