Why Open Enrollment Should be a Year-round Strategy

Vice President of Engage Insurance, Tiffany Grayless, wrote for PIA Northeast News on why the annual open enrollment window is no longer enough for today’s employers and their insurance advisors.

The article makes a practical case for continuous, year-round benefits management. Rising costs, more complex offerings, and changing employee expectations are pushing small and mid-sized businesses to stay engaged beyond the enrollment window. Tiffany outlines what that strategy looks like in practice, covering year-round benefits coaches, health advocates, communication calendars, and real-time cost management before renewal pressure hits.

Read the full article in PIA Northeast News: Why U.S. employers and brokers are moving to a year-round open enrollment strategy – PIA Northeast News