Fort Lauderdale, Fla. – March 17, 2025 – Engage PEO, a leading professional employer organization providing HR outsourcing solutions to small and mid-sized businesses across the U.S., today announced that Joseph (Joe) Todaro has joined the company as its newest vice president of sales in New York. Todaro will further expand Engage’s sales presence in the tri-state area and across the northeast region and strengthen relationships with insurance broker partners.
“Engage continues its explosive growth, and the Northeast has always been a leading region of the Company,” said Jay Starkman, CEO of Engage. “We’ve spent years helping businesses in this area navigate complex employment laws, and our differentiated HR delivery model is exactly what employers here need. Joe knows this market, understands brokers, and has a talent for helping businesses tackle HR challenges. He’s going to be a strong asset to our team and our partners.”
Todaro brings 17 years of experience in sales and business development within the HR outsourcing and financial services industries. He has worked for a large national PEO, helping brokers and their clients navigate complex workforce challenges with strategic HR solutions. His track record of success includes multiple top sales performance awards, recognizing his results-driven approach.
“Brokers and business owners want a partner who understands their challenges and delivers solutions that actually make a difference,” Todaro said. “Engage is built for that. The broker-first approach, the expertise, the service—it's all there. Engage is truly different. I can't wait to hit the ground running, connect with partners, and help businesses in the Northeast succeed.”
About Engage PEO
Engage PEO delivers comprehensive HR solutions to small and mid-sized businesses nationwide, sharpening their competitive advantage. Comprised of the industry’s most respected veteran professional employer organization executives, certified HR professionals, and attorneys, Engage PEO provides hands-on, expert HR services and counsel to help clients minimize costs and maximize efficiency for stronger business performance. The company’s superior service offering includes a full range of payroll technology and tax administration, employer compliance, health and workers’ compensation insurance products, advanced technology, and risk management services as part of an extensive suite of HR services.
Engage PEO was among the first PEOs awarded the Certified Professional Employer Organization (CPEO) designation by the Internal Revenue Service (IRS), ensuring greater benefits for small and mid-sized businesses such as tax advantages and financial protections. Engage PEO is also accredited by the Employer Services Assurance Corporation. Engage PEO was named to Inc. magazine’s list of the 5000 fastest-growing companies eight times since 2016. For more information on Engage PEO, visit www.engagepeo.com.
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