Fort Lauderdale, Fla. – March 16, 2026 – Engage PEO, a leading professional employer organization providing HR outsourcing solutions to small and mid-sized businesses nationwide, today announced that Alex Harrall has joined the company as vice president of sales, New England. Harrall will work with referral partners across the region to support organizations evaluating HR outsourcing strategies as they scale.
“Engage has become one of the industry’s fastest-growing PEOs by investing in experienced professionals and expanding its presence across the country,” said Jay Starkman, CEO of Engage PEO. “Bringing Alex into the New England market supports that continued national growth as we strengthen our sales organization.”
“Alex has a strong track record working with companies in fast-moving industries and helping leadership teams evaluate workforce strategies during periods of expansion,” said Patrice Alvino, group vice president of sales, Northern Divisions. “He understands how to collaborate with brokers, financial advisors, and other partners who are often part of those conversations, and that approach aligns well with how Engage serves employers across the Northeast.”
Harrall brings experience in enterprise SaaS, financial services, and HR outsourcing. Most recently, he served as a senior sales consultant at a large national PEO provider in New England, where he consistently exceeded annual sales targets and earned Presidents Club recognition for three consecutive years. Throughout his career, he has worked closely with founders, C-suite executives, and private equity-backed companies navigating fundraising, acquisitions, and organizational change. Harrall holds bachelor’s degrees in business administration and history from Boston University.
“A lot of growing companies hit a point where HR starts taking up more time and attention than it should,” said Harrall. “Engage helps put the right structure in place so leadership can stay focused on scaling the business instead of getting pulled into day-to-day HR issues. What stood out to me about Engage is the depth of its HR compliance support and the level of expertise behind the service model, with licensed labor & employment attorneys delivering those services.” That is something companies across New England and beyond can truly benefit from.”
About Engage PEO
Engage PEO delivers comprehensive HR solutions to small and mid-sized businesses nationwide, sharpening their competitive advantage. Comprised of the industry’s most respected veteran professional employer organization executives, certified HR professionals, and attorneys, Engage PEO provides hands-on, expert HR services and counsel to help clients minimize costs and maximize efficiency for stronger business performance. The company’s superior service offering includes a full range of payroll technology and tax administration, employer compliance, health and workers’ compensation insurance products, advanced technology, and risk management services as part of an extensive suite of HR services.
Engage PEO was among the first PEOs awarded the Certified Professional Employer Organization (CPEO) designation by the Internal Revenue Service (IRS), ensuring greater benefits for small and mid-sized businesses such as tax advantages and financial protections. Engage PEO is also accredited by the Employer Services Assurance Corporation. Engage PEO was named to Inc. magazine’s list of the 5000 fastest-growing companies nine times since 2016. For more information on Engage PEO, visit www.engagepeo.com.