Press Releases

ENGAGE PEO CONTINUES TO EXPAND SOUTHEAST SALES TEAM

Barry Deel Joins as Vice President of Sales in North Carolina

Fort Lauderdale, Fla. – March, 31, 2025 – Engage PEO, a leading professional employer organization providing HR outsourcing solutions to small and mid-sized businesses across the U.S., today announced the appointment of Barry Deel as vice president of sales, North Carolina. With a strong and growing client base across the Southeast, Deel’s appointment is part of Engage’s strategic expansion of its sales team in the region, driven by increasing demand from businesses across the area, including those in North Carolina. His role supports the company’s ongoing investment in this key market and its commitment to growing through strong partnerships with insurance brokers. 

"Barry has a reputation for delivering results and building high-value relationships in competitive markets,” said Jay Starkman, CEO of Engage PEO. “He’s joining Engage at a time of strong momentum in the Southeast, and his expertise will help accelerate that growth. We’re excited to have him on board as we continue to grow our national sales team with top-tier talent.” 

Deel has three decades of experience helping companies implement HR strategies that reduce risk, drive efficiency, and support long-term growth. His background includes senior sales development roles at large national PEOs with a focus on helping business leaders navigate the complexities of HR compliance and deliver greater value. He has received multiple awards for sales excellence and has consistently ranked among top performers throughout his career. 

“What drew me to Engage is the level of service — it’s in a league of its own,” said Deel. “Brokers who work with Engage can count on a team that consistently delivers on its promises. Clients stay with Engage because they receive more than just support — they gain strategic, practical guidance from seasoned HR professionals, including employment attorneys, who help them navigate risk, stay compliant, and build stronger, more resilient businesses. That’s a powerful differentiator, and I’m proud to be part of it.” 

About Engage PEO 

Engage PEO delivers comprehensive HR solutions to small and mid-sized businesses nationwide, sharpening their competitive advantage. Comprised of the industry’s most respected veteran professional employer organization executives, certified HR professionals, and attorneys, Engage PEO provides hands-on, expert HR services and counsel to help clients minimize costs and maximize efficiency for stronger business performance. The company’s superior service offering includes a full range of payroll technology and tax administration, employer compliance, health and workers’ compensation insurance products, advanced technology, and risk management services as part of an extensive suite of HR services.  

Engage PEO was among the first PEOs awarded the Certified Professional Employer Organization (CPEO) designation by the Internal Revenue Service (IRS), ensuring greater benefits for small and mid-sized businesses such as tax advantages and financial protections. Engage PEO is also accredited by the Employer Services Assurance Corporation. Engage PEO was named to Inc. magazine’s list of the 5000 fastest-growing companies eight times since 2016. For more information on Engage PEO, visit www.engagepeo.com

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