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Keeping and attracting top talent by capitalizing on open enrollment

By prioritizing employee needs, focusing on cost-effectiveness, and taking proactive steps during open enrollment, SMBs can capitalize on the trend of employee loyalty.

Recent research from Willis Towers Watson (WTW) paints a surprising picture of the current job market. Their study reveals that a significant majority (72%) of employees in the United States now prefer to stay with their current employers. This shift presents a unique opportunity for small and mid-sized businesses (SMBs) to solidify employee loyalty and build a competitive edge.

Open enrollment, that annual period of benefit selection, can be a powerful tool to capitalize on this trend. By creating a benefits package that addresses employee priorities and fosters a sense of value, SMBs can position themselves as an employer of choice.

Read the full article in Benefits PRO to learn:

  • What matters most to today’s loyal workforce
  • Cost-effective strategies to maximize the benefits package
  • How to optimize the open enrollment process for employee retention

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