Press Releases

Engage PEO Grows Northeast U.S. Presence Adds Cassandra Novak as Vice President of Sales

Fort Lauderdale, Fla. – January 22, 2018 – Engage PEO, a leading professional employer organization providing HR outsourcing solutions to small and mid-sized businesses across the U.S., today announced the addition of Cassandra Novak as vice president of sales, Northeast. In her role, Novak will enhance Engage’s already significant presence in the region, working closely with insurance brokers to offer Engage’s suite of HR solutions to companies in the tri-state area and nationally.

“Engage has long-standing relationships with brokers and clients in the Northeast, which has driven significant growth for the company from the very start,” said Jay Starkman, chief executive officer of Engage. “Cassandra’s breadth of knowledge in PEO, human resources and the insurance industry will further enhance our ability to form new, enduring partnerships with businesses looking for a provider they can trust to handle their most challenging employment matters and meet their workforce objectives.” 

Novak brings 20 years of business development experience to Engage. Before joining the company, she founded and led a consulting firm specializing in strategic outsourcing solutions, and served in senior sales executive roles for several national professional employer organizations.

A New Jersey native, Novak attended Rider University in Lawrenceville, is a licensed life and health insurance agent in New Jersey and New York, and a member of the Society for Human Resource Management (SHRM).   

About Engage PEO

Engage PEO delivers comprehensive HR solutions to small and mid-sized businesses nationwide, sharpening their competitive advantage. Comprised of the industry’s most respected veteran professional employer organization executives, certified HR professionals and attorneys, Engage PEO provides hands-on, expert HR services and counsel to help clients minimize cost and maximize efficiency for stronger business performance.  The company’s superior service offering includes a full range of health and workers’ compensation insurance products, payroll technology and tax administration, risk management services and advanced technology as part of an extensive suite of HR services. Engage PEO was recently awarded the designation of Certified Professional Employer Organization (CPEO) by the Internal Revenue Service (IRS), ensuring greater benefits for small and mid-sized businesses such as tax advantages and financial protections. Engage PEO also is accredited by the Employer Services Assurance Corporation (ESAC). In 2016 and 2017, Engage PEO was named to Inc. magazine’s list of the 5000 fastest-growing companies. For more information on Engage PEO visit  

The IRS does not endorse any particular certified professional employer organization. For more information on certified professional employer organizations go to