Press Releases

Engage PEO Continues National Expansion with Addition of Vice President of Sales, Robert Rodriguez

St. Petersburg, Fla. – Dec. 4, 2012 – Engage PEO, a leading professional employer organization providing HR outsourcing solutions to small and mid-sized businesses, today announced the addition of industry veteran Robert Rodriguez as vice president of sales for South Florida.  Rodriguez will work with Engage’s unique sales channel of insurance brokers, helping to position Engage’s HR solutions to its clients throughout the U.S.  He will join the company’s Fort Lauderdale office.

“I worked side-by-side for many years with Robert and have experienced first-hand his in-depth knowledge of the industry and of the insurance brokers we work with,” said Jay Starkman, chief executive officer of Engage.  “To have one of the best PEO sales professionals in the country join our already strong team in our key South Florida market is a huge win for the company.”

Rodriguez has more than 22 years of experience in the PEO industry.  He has held multiple roles at large PEOs, working in sales recruitment, sales management, development of an agency distribution channel, and product development.  At his former employer, Rodriguez was consistently ranked as one of the top three sales producers of the company. 

Rodriguez also previously worked in a sales role for Synadyne, where he held the rank of top producer nationally in his first two years.  He was later promoted to vice president of sales and oversaw Synadyne’s national sales force.  Prior to that, Rodriguez worked at Beneficial Administration Company. 

“I am excited to join a company that combines two components that have been key to my success: a quality, customer-focused product and a commitment to service, both to clients and to the insurance broker community we partner with,” said Rodriguez. 

Rodriguez was recognized as the Sales Rep of the Year on two separate occasions amongst a group of the top 50+ sales reps in the PEO industry nationally.  He is a graduate of Barry University and has called South Florida his home for more than 40 years. 

About Engage PEO

Engage PEO delivers comprehensive HR solutions to small and mid-sized businesses, sharpening their competitive advantage. Comprised of the industry’s most respected veteran professional employer organization executives, certified HR professionals and attorneys, Engage PEO provides hands-on, expert HR services and counsel to help clients minimize cost and maximize efficiency for stronger business performance.   The company’s superior service offering includes a full range of health and worker’s compensation insurance products, payroll technology and tax administration, risk management services and best-of-breed technology as part of an extensive suite of HR services.  For more information visit