Engage PEO adds Barbara Ziccardi as VP of Sales for South Florida

St. Petersburg, Fla. – July 1, 2012 – Engage PEO, a leading professional employer organization providing HR outsourcing solutions to small and mid-sized businesses, has expanded its sales organization with the addition of industry veteran Barbara Ziccardi as vice president of sales in South Florida. Ziccardi will join the company’s Fort Lauderdale office.

Ziccardi has more than 14 years of experience in the PEO industry focusing on generating new revenue stream opportunities, forging relationships with new clients and business partners and producing record sales growth.

Ziccardi’s responsibilities as vice president of sales for Engage include enhancing Engage’s extensive insurance broker network, through which Engage partners to distribute its services to the business marketplace. She will provide solutions for insurance brokers looking for new opportunities to retain and attract clients through a seamless partnership with Engage PEO.

“I’ve had the good fortune of working with Barbara before – she’s the kind of sales superstar you can build a region, and even a whole company around,” said Jay Starkman, chief executive officer of Engage. “She has a keen understanding of the PEO industry, and the complex HR and healthcare issues affecting business owners today, and will look to help insurance brokers build new revenue streams while alleviating financial and administrative burdens for clients. It’s all part of Engage’s ‘Expect More’ philosophy.”

“Engage PEO has brought something truly unique to the PEO marketplace: a high-level, customer-focused PEO that is dedicated to the insurance agency channel,” said Ziccardi.  “I couldn’t be more excited to be a part of something so special.”

About Engage PEO

Engage PEO delivers comprehensive HR solutions to small and mid-sized businesses, sharpening their competitive advantage. Comprised of the industry’s most respected veteran professional employer organization executives, certified HR professionals and attorneys, Engage PEO provides hands-on, expert HR services and counsel to help clients minimize cost and maximize efficiency for stronger business performance.   The company’s superior service offering includes a full range of health and worker’s compensation insurance products, payroll technology and tax administration, risk management services and best-of-breed technology as part of an extensive suite of HR services.       

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